The Business of Analytics
How digital analytics practices make money, and why so many don’t.
A fortnightly (or thereabouts) newsletter on the commercial side of analytics consulting. I talk about packaging, pricing, positioning and the patterns underneath practices that work. Longer and more considered than the stuff I put on LinkedIn, and hopefully still useful.
Latest issue: Retainers, retainers and retainers. Oh, and also retainers. Or: how to allow clients to ignore your recommendations on a regular and predictable monthly basis.
Past issues
Retainers, retainers and retainers. Oh, and also retainers.
6 August 2026
Or: How to allow clients to ignore your recommendations on a regular and predictable monthly basis
When is a good client a terrible client?
24 July 2026
The warm, loyal client who only calls when something breaks might be quietly discounting your rate by a third -- here's why, and what to do about it.
Every issue goes out to people running analytics practices. No spam, easy to leave, occasionally worth the read.
Subscribe ↗