The Business of Analytics

How digital analytics practices make money, and why so many don’t.

A fortnightly (or thereabouts) newsletter on the commercial side of analytics consulting. I talk about packaging, pricing, positioning and the patterns underneath practices that work. Longer and more considered than the stuff I put on LinkedIn, and hopefully still useful.

Latest issue: How The Abrasion Of Hats Led To Hiring A Project Manager It took me a longer time to figure this one out than I would ever care to admit.

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Past issues

How The Abrasion Of Hats Led To Hiring A Project Manager

15 October 2026

It took me a longer time to figure this one out than I would ever care to admit.

Could Our Industry Learn Something From Palantir?

30 September 2026

Enablers of the technology that will bring an end to humanity? Or messengers from the future of professional services? Por qué no los dos?

So Is Everyone a Software Company Now or What?

18 September 2026

If the days of services-only agencies are behind us, how do we know what's ahead of us?

The Concentration Risk That Dare Not Speak Its Name

4 September 2026

Client concentration is the risk everyone talks about. Technology concentration and human-vs-agent concentration are the two that are actually fixable.

Value-Based Consulting Is Risky As All Anything

20 August 2026

The oft-trodden path to unlock greater revenue might end up destroying your sanity.

Retainers, retainers and retainers. Oh, and also retainers.

6 August 2026

Or: How to allow clients to ignore your recommendations on a regular and predictable monthly basis

When is a good client a terrible client?

24 July 2026

The warm, loyal client who only calls when something breaks might be quietly discounting your rate by a third -- here's why, and what to do about it.