Hi there. I’m Damion Brown, and I’m a freelance trainer and consultant working in various aspects of web analytics, Search Engine Marketing, social media and online strategy.

This page is all about Google Analytics training. Elsewhere on this site you’ll find some more info about the training and consulting I do in and around Melbourne.

Have a look and if you think we could be a good fit, contact me via any method you like.

 

One-on-One Google Analytics Training

This is great for communications and marketing staff that are looking for a top-down, ground-up, and left-to-right overview on what’s possible with Google Analytics. I also usually bring in social media metrics and analytics options if they’re required, making sure that Google Analytics is picking up all the data it needs to be.

This is strictly a sit-down-and-share exercise. You don’t need technical skills and you don’t need heaps of experience with Google Analytics. What you do need is an inquisitive mind and a slight geeky streak where data is concerned.

One-on-one training sessions can be conducted at your place of business (providing it’s reasonably accessible from metropolitan Melbourne.) I usually recommend these are carried out in half-day chunks as a full day at a time can get a little exhausting for both trainer and student :)

Who You Are: Somebody who wants to demystify Google Analytics and go from zero to hero in doublequick timing.

Who I Am: Your Analytics co-pilot!

What You’ll Get: Straight-down-the-middle advice and tuition from someone who makes their living helping businesses of all kinds understand web data. Minimal tech-speak, maximum data-awesomeness. And a free one-hour phone consult after the event to make sure you’re clear and cool with everything we went through.

What It Costs: $300 per half-day session ex GST.

 

Advanced One-on-One Google Analytics Training

This is offered as a series of half-day training sessions at your place of business in Melbourne. Advanced One-on-One assumes a good degree of knowledge on Google Analytics and other tools.

We cover stuff like advanced segmentation of data, leveraging custom reports to get at tricky metrics, building user filters, and troubleshooting.

The first half-day session works like a dynamic Q&A where we’re sitting down and running through your Analytics setup, assessing what you’re doing right and identifying areas where you could be doing more.

We also break things down according to social media, Google Adwords, Email Marketing and other online or offline marketing or advertising you might be doing, placing Google Analytics at the centre of all the digital marketing you’re doing.

Who You Are: A marketer that knows the ins and outs of Google Analytics, but who wants to go a little deeper down the rabbit hole, without spending their weekends reading up on blogs.

Who I Am: The saviour of your weekends!

What You’ll Get: Tailored advice based on the data you need, and the data you’re missing. Zero templates, zero mystique.

What It Costs: $400 per half-day session ex GST (discounts available on multiple sessions.)

 

Classroom and Small Group Training

This is ideal for bringing your entire communications department up to speed with what they can do with Google Analytics.

This kind of training can worked well after an initial consulting period where I work with the business, and tweak & tailor their Google Analytics setup to make sure that different people and departments have the right access to the right data.

It’s then a matter of showing how to best use it in the real world, by aligning website outcomes with key business performance indicators, and tracking everything along the way.

Who You Are: An organisation that’s either straining under the weight of data it collects, or that isn’t collecting any data at all and lacks insight into their customers. (You can also be somewhere in between!)

Who I Am: The glue.

What You’ll Get: Everything from first-stage setup and install, through to structured training programmes with key personnel.

What It Costs: Training costs for this kind of work vary depending on the size of the pre-training period. A package can usually be delivered within 3 days’ engagement at $600 ex GST per day.

 

What Next

If this sounds good and you’d like to have a chat to move toward the next level, contact me and let’s get the data ball rolling!