Required Reading On Penguin — SEOTheory

Posted by on May 9, 2012

Just a quick post from the road, but with some excellent content that’s among some of the best I’ve ever read in this industry.

Michael Martinez over at maintains a consistent and quality blog focusing on the more nuts ‘n bolts side of what makes SEO tick. His stuff always interests and entertains, but today there’s a post that totally blows those high standards out of the water.

It’s head and shoulders above anything else I’ve read on its subject matter, which us why I’m inking to it from my blog (which nobody supposedly does any more) as well as sharing it on Twitter, Google+, and Reddit (which we all supposedly do instead).

The link, then?

It’s a brilliant study on the recent Penguin update, that cuts through the hype and presents a totally clear-cut view of what we know, what we don’t know, what we’ll never know, and what we should really have known all along.

Aside from the subject matter, it’s the method that really stands out for me. Good SEO is all about accurate observation followed by reasonable and measured conclusion, and as the industry grows and becomes, for want of a better word,  “overground”, there’s a tendency for quick-posted articles to explode around the web and for their conclusions to be accepted as truth way too easily.

We need more like this. I strongly urge you to check the article for yourself;I don’t think I’m being too over the top here… So much crappy content gets washed around this industry, that when something this good appears, we owe it to ourselves to make it rise to the surface.