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What Agencies Need To Know About Universal Analytics
Universal Analytics is the new iteration of Google Analytics, and it’s an absolute game changer. It moves analytics beyond the limits of website data, which is a huge leap and is the biggest change to the analytics industry we’ve ever seen. In this post, I’m going to look at this change from a couple of ...
The Google Analytics Solutions Gallery – A Shortcut To Awesome
One of the problems that people often have with Google Analytics is leveraging the customised side of the tool — the advanced segments, custom dashboards, and custom reports. While it’s easy to get your head around how these function and how they’re built, aligning this to the actual objective (in other words, linking the “what ...
Why I Love Remarketing, And Why You Will Too
Remarketing is the name given to online advertising that is targeted to a specific set of visitors to your site. It’s a very smart way of delivering targeted ad messages: instead of targeting your ads based on demographic, you’re targeting based on behaviour among users that are already aware of your brand. In many ways, ...
How Android Users Can Find Each Other At Rainbow Serpent
The Rainbow Serpent Festival starts this weekend, and one of the things that always brings is multi-hour missions in the blazing sun trying to find people. Descriptions of campsite locations can have hugely variable accuracy, as can maps drawn with mud on the back of a newspaper and pinned to a wall in the info ...
Why 2013 Will Be The Year Of Analytics
Okay, I’m biased. I work in Analytics, so you’ll forgive any sort of frothy postulation that the future is all going to be about something that happens to be straight in front of my face. And hopefully you’ll also forgive yet-another-post-title-with-2013-in-the-title, because I know there’s an awful lot of them about. If you’re anything like ...
The Fake Jetstar Facebook Page Shows Brands Need To Be Vigilant
Australian low-cost airline Jetstar has fallen victim to a Facebook brand hijack, with a fake page cropping up in the last few days. Customers were posting on what they thought was the genuine Jetstar Facebook page, and the prankster or pranksters responded to customer service issues in a manner that can only be described as, ...
AANA: Brands Must Check Facebook Pages Once Per Day
You may recall that back in August, the Advertising Standards Bureau ruled that Australian businesses are responsible for what the public write on their Facebook pages, prompted by claims that user-generated content on the Smirnoff Australia page had effectively constituted a breach of advertising guidelines. Initially the industry pulled a collective confused expression, but now ...
Field Trip, Google and the Future of Augmented Reality
You’d be right in thinking that the title of this post is a bit of a departure from the stuff I usually tap out here. That’s because this post is actually little more than sharing a link, but I wanted to share it in such a way as it wouldn’t decay as fast as it ...
Google Tag Manager: Moving IT Away From Digital Marketing
We’ve been expecting Google to release some new marketing-y products, and the first one to come to light has landed: Google Tag Manager. It’s a neat prospect: instead of having to ask IT to add tracking code for various analytics and marketing services, it acts as a central console for all the tracking codes you ...
How Not To Do An EDM Unsubscribe Process: Everyday Rewards
I’ve ranted before about email marketing, and I’m going to rant about it again. It’s an integral part of the marketing mix, and remains the best way of leveraging relationships with existing clients. It’s about nurturing, we all chorus, not acquisition. You spend all this money on display and search and social and outdoor, and ...
