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Semantic Search Is Here: Say Hello To The Knowledge Graph
It seems that the biggest, most fun, and most exciting bits of news in this industry get launched on the days when I have the least amount of time to play with them and check them out. When Google+ launched business pages last year I was forcibly offline, Panda 12 months ago I was completely ...
Majestic’s Flow Metrics – Amazing Link Insight Released
MajesticSEO has make quite a ripple in the SEO industry this week with the launch of Flow Metrics, a new way of looking at the intrinsic value of links and the way they flow authority around the web. It sits on the backbone of their very strong index, which has benefited from years of daily index updates. ...
Yo, Bing: We’ll Need More Than Sharks
You may have seen Bing’s new TV ad airing on Australian channels this week (actually, according to Mumbrella, they’re going with Channel 9, Gem and Go! — vaguely in keeping with the NineMSN teamup.) The ad features a surely-fictional teenage documentary film maker who apparently is only able to find an audience for her footage ...
Required Reading On Penguin — SEOTheory
Just a quick post from the road, but with some excellent content that’s among some of the best I’ve ever read in this industry. Michael Martinez over at http://www.seo-theory.com maintains a consistent and quality blog focusing on the more nuts ‘n bolts side of what makes SEO tick. His stuff always interests and entertains, but ...
It’s Time To Kill The SEO-”Friendly” Footer
Following on from the recent algorithm changes which are still having their ripple-on effect felt throughout the industry, I thought I’d share something I’ve been hearing as a common factor in several site penalties recently. They’re all sites that are tied to legitimate, bricks-n-mortar businesses operating in Australia. They all engaged in strictly white-hat SEO ...
New Google Algorithm Update Definitely Live This Time
Okay, so after a false start last week that turned out not to be an algorithm change at all — of course — Google have announced formally that an anti-webspam update is has been developed, which Matt Cutts has confirmed is happening now: In contrast, then, to what we saw last week, we’ve got ...
Okay, It Wasn’t The Over-Optimisation Penalty, It Was A Google Bug
Yesterday, I was one of a bazillion that blogged about what might have proven to be Google’s much-hyped Over-Optimisation Penalty causing rankings to tank across the board. While I didn’t see any negative movement on sites I look after, others in Australia did, and combined with the chatter on various forums around the interwebs, it ...
New Google Algorithm Change Going Live
There are numerous reports out there today of a change in Google’s algorithm that’s punishing a lot of sites, even those (so the owners are claiming) that have only ever undertaken strictly white hat SEO. Barry Schwartz over at SE Round Table has a good summary of what’s going on at the Google Webmaster Forums, ...
Making A Move To Econsultancy
This week Econsultancy have formally launched their training programmes in Australia, and I’m thrilled to be able to confirm that I’ll be joining them as one of their trainers, conducting public training courses and custom in-company training sessions at locations around Australia. Although new to Australian shores, Econsultancy have been operating in the UK since ...
Australian AdWords Advertisers: NOT Fine To Bid On Competitor Names
The Federal Court in Australia has today found in favour of a complaint brought by the ACCC following a decision back in September last year. The upshot, today, is that it’s now no longer okay to bid on your competitors’ business names. Previously, courts had openly said that doing so did not amount to any ...
