Damion Brown is a web analytics, search & social media consultant and trainer based in Melbourne, Australia.

Digital Marketing Executive Certificate at UTS Sydney

Posted by on Feb 26, 2014

I really enjoyed facilitating the Data and Analytics evening training session at the University of Technology, Sydney yesterday. It’s part of The Digital Marketing Executive Certificate which is run by UTS, a short course of evening classes for marketing professionals that combines practical instructor-led training with assessed coursework. It’s the only University-accredited postgraduate digital marketing qualification in Australia. ...

If Data Is Oil, Who’s Going To Refine It?

Posted by on Sep 2, 2013

There was an interesting article on the front of the Guardian Weekly this week headlined ‘The Dangers Of Big Data’ (which, for reasons probably related to character limits if not SEO, is on their website with a different headline.) The tone of the article is generally observational and includes little nuggets of stat-fact like the ...

In Checkouts, “One-Page” Is Not Automatically Brilliant

Posted by on Jun 20, 2013

It seems like there’s a big movement at the moment, at least in the circles I find myself in, toward simpler checkout processes in shopping carts. And while anything that makes it simpler for users is a good thing, it’s worth taking the time to figure out whether you really need to be asking all ...

What Agencies Need To Know About Universal Analytics

Posted by on Apr 22, 2013

Universal Analytics is the new iteration of Google Analytics, and it’s an absolute game changer. It moves analytics beyond the limits of website data, which is a huge leap and is the biggest change to the analytics industry we’ve ever seen. In this post, I’m going to look at this change from a couple of ...

The Google Analytics Solutions Gallery – A Shortcut To Awesome

Posted by on Mar 28, 2013

One of the problems that people often have with Google Analytics is leveraging the customised side of the tool — the advanced segments, custom dashboards, and custom reports. While it’s easy to get your head around how these function and how they’re built, aligning this to the actual objective (in other words, linking the “what ...

Why I Love Remarketing, And Why You Will Too

Posted by on Mar 4, 2013

Remarketing is the name given to online advertising that is targeted to a specific set of visitors to your site. It’s a very smart way of delivering targeted ad messages: instead of targeting your ads based on demographic, you’re targeting based on behaviour among users that are already aware of your brand. In many ways, ...

How Android Users Can Find Each Other At Rainbow Serpent

Posted by on Jan 24, 2013

The Rainbow Serpent Festival starts this weekend, and one of the things that always brings is multi-hour missions in the blazing sun trying to find people. Descriptions of campsite locations can have hugely variable accuracy, as can maps drawn with mud on the back of a newspaper and pinned to a wall in the info ...

Why 2013 Will Be The Year Of Analytics

Posted by on Jan 4, 2013

Okay, I’m biased. I work in Analytics, so you’ll forgive any sort of frothy postulation that the future is all going to be about something that happens to be straight in front of my face. And hopefully you’ll also forgive yet-another-post-title-with-2013-in-the-title, because I know there’s an awful lot of them about. If you’re anything like ...

The Fake Jetstar Facebook Page Shows Brands Need To Be Vigilant

Posted by on Nov 29, 2012

Australian low-cost airline Jetstar has fallen victim to a Facebook brand hijack, with a fake page cropping up in the last few days. Customers were posting on what they thought was the genuine Jetstar Facebook page, and the prankster or pranksters responded to customer service issues in a manner that can only be described as, ...

AANA: Brands Must Check Facebook Pages Once Per Day

Posted by on Nov 27, 2012

You may recall that back in August, the Advertising Standards Bureau ruled that Australian businesses are responsible for what the public write on their Facebook pages, prompted by claims that user-generated content on the Smirnoff Australia page had effectively constituted a breach of advertising guidelines. Initially the industry pulled a collective confused expression, but now ...