Making The Most of Google Search Plus Your World Today
While the world goes slightly more crazy about Search Plus Your World, inevitable questions are coming up as to how businesses and individuals can start to make the most of it. And while this is early days, here’s a retread of some advice I packaged up to a client earlier today. Your business needs a ...
Another Nail In The Backlink Coffin as Search Plus Your World Launches
I was delighted to learn of the news that’s awash across the RSS, G+ and Twitter streams today that Google has launched Search plus Your World, their long-awaited “socialisation” of search results that was the inevitable conclusion of Google+. While not currently available in Australia (Search plus Your World is, like everything else, rolling out ...
Official: Marketing Gurus Don’t Earn As Much As They Claim
There’s an interesting (and pretty short) AMA over at Reddit from one of the guys that used to work at Stompernet, an expensive members club of self-proclaimed internet marketing gurus that promises to teach newcomers its magic bullet SEO solutions. And while this should hardly come as a surprise, it’s interesting to see an ex-staff ...
LinkedIn: 1 Million New Users Every 12 Days
Collectively, we’re suffering from an overload of infographics, and the last thing anybody wants is to see more shared at them. So it’s with some reluctance that I share this one from Online MBA who have some pretty neat insights into LinkedIn. Some key takeaways, for the infographic-weary: A million new members join every 12 ...
Museum Victoria: Interruption Social Done Right
The new year here in Melbourne has started out warm, with temperatures hitting 40 degrees today (Monday 2nd January). There’s the usual weather-related banter on the #melbweather hashtag, but this Tweet from @museumvictoria stood out: I love how this is presented as a fact — there’s not even a suffix “so come on ...
Google Analytics Training Courses for Melbourne & Sydney
A very quick post in the midst of the Xmas and New Year break, just to let you know about a couple of Google Analytics Training Sessions that are on the horizon: Getting Your Arms Around Google Analytics – Melbourne – February 10th 2012 Getting Your Arms Around Google Analytics - Sydney – March 2nd 2012 ...
26-Point SEO Checklist for Agencies & Developers
I’ve been using this SEO Checklist for the last couple of years in one guise or another, and here it is packaged up for 2012. Mostly, this has been useful for working with web development and digital marketing agencies as part of a development, redesign or relaunch project. It’s been useful on heaps of occasions, ...
Toward a Web Analytics Methodology
Problem. Web Analytics is still coming in at the back-end of a website build. (Yep, still.) It’s a bolt-on, end-of-dev stuff that nobody likes to take charge of: it’s not development, it’s not marketing, it’s not IT. Tricky. So what often happens is a web analytics consultant comes in, and wraps everyone on the knuckles ...
A New Approach To Google Analytics Training
Here’s a question. Why do most Google Analytics training courses have a bunch of data on a screen that’s abstract, or uses data from a site that belongs to a trainer, or uses extremely generic examples? Or more to the point: how can someone learn how to find the crucial metrics in their own web ...
Is It Safe To Say “Caffeine 2.0″ Or Will Someone Punch Me?
Over on the Official Google Blog, Amit Singhal has posted a fairly mild-mannered piece that belies rather a large and potentially unsettling update to Google’s search algorithm. It’s not called Caffeine 2.0 just yet (in fact, the title of this post is kind of a test for me to see how fast this post gets indexed for ...
