Damion Brown is a web analytics consultant and trainer based in Melbourne, Australia.

Slides: Three Steps From Happiness

Posted by on Mar 30, 2016

Here are some slides from a very fun session delivered at the Victorian State Government today. I took the idea that we’re all only ever three steps away from analytics happiness; going from anonymous, orphaned metrics on a screen to actual actionability only takes three steps, if you know where to look. It’s all Google ...

Slides: Tracking Your Life In Google Analytics

Posted by on Mar 21, 2016

Here’s the slides from a talk I did at MeasureCamp Melbourne at the weekend. A fun, end-of-day session on how to track your life in Google Analytics. MeasureCamp was a heap of fun and I thoroughly recommend checking it out (the next Australian one will be in September.) As far as the life tracking stuff ...

Slides: Government Websites, The Argyle Socks Of Web Analytics – Superweek

Posted by on Feb 12, 2016

Last week I spoke at Superweek, an annual digital analytics conference held in Hungary. It’s a fantastic event, and we were lucky enough to get a decent snowfall by night which lasted well into the day, absolutely breathtaking stuff. My talk was on practical analytics for government websites. I’m happy with how it went, and ...

Digital Marketing Executive Certificate at UTS Sydney

Posted by on Feb 26, 2014

I really enjoyed facilitating the Data and Analytics evening training session at the University of Technology, Sydney yesterday. It’s part of The Digital Marketing Executive Certificate which is run by UTS, a short course of evening classes for marketing professionals that combines practical instructor-led training with assessed coursework. It’s the only University-accredited postgraduate digital marketing qualification in Australia. ...

If Data Is Oil, Who’s Going To Refine It?

Posted by on Sep 2, 2013

There was an interesting article on the front of the Guardian Weekly this week headlined ‘The Dangers Of Big Data’ (which, for reasons probably related to character limits if not SEO, is on their website with a different headline.) The tone of the article is generally observational and includes little nuggets of stat-fact like the ...

In Checkouts, “One-Page” Is Not Automatically Brilliant

Posted by on Jun 20, 2013

It seems like there’s a big movement at the moment, at least in the circles I find myself in, toward simpler checkout processes in shopping carts. And while anything that makes it simpler for users is a good thing, it’s worth taking the time to figure out whether you really need to be asking all ...

What Agencies Need To Know About Universal Analytics

Posted by on Apr 22, 2013

Universal Analytics is the new iteration of Google Analytics, and it’s an absolute game changer. It moves analytics beyond the limits of website data, which is a huge leap and is the biggest change to the analytics industry we’ve ever seen. In this post, I’m going to look at this change from a couple of ...

The Google Analytics Solutions Gallery – A Shortcut To Awesome

Posted by on Mar 28, 2013

One of the problems that people often have with Google Analytics is leveraging the customised side of the tool — the advanced segments, custom dashboards, and custom reports. While it’s easy to get your head around how these function and how they’re built, aligning this to the actual objective (in other words, linking the “what ...

Why I Love Remarketing, And Why You Will Too

Posted by on Mar 4, 2013

Remarketing is the name given to online advertising that is targeted to a specific set of visitors to your site. It’s a very smart way of delivering targeted ad messages: instead of targeting your ads based on demographic, you’re targeting based on behaviour among users that are already aware of your brand. In many ways, ...

How Android Users Can Find Each Other At Rainbow Serpent

Posted by on Jan 24, 2013

The Rainbow Serpent Festival starts this weekend, and one of the things that always brings is multi-hour missions in the blazing sun trying to find people. Descriptions of campsite locations can have hugely variable accuracy, as can maps drawn with mud on the back of a newspaper and pinned to a wall in the info ...